A line of lead in both eras was known as a slug. Later huge Linotype machines turned molten lead into casts of letters, lines, sentences and paragraphs. "The origin of the term slug derives from the days of hot-metal printing, when printers set type by hand in a small form called a stick. It combines an elegant, minimal interface that stays out of your way, with powerful features that help you craft and refine your story. Slugline 2 is a screenwriting app devoted entirely to the writing process. Usually the slug references the offer or headline and is used to differentiate between different ad runs. Download Slugline 2 for macOS 10.14 or later and enjoy it on your Mac. ![]() Advertisements usually have several markers, ad numbers or job numbers and slug lines. ![]() In the production process of print advertisements, a slug or slug line, refers to the "name" of a particular advertisement. ![]() The AP Stylebook prescribes its use by wire reporters (in a "keyword slugline") as follows: "The keyword or slug (sometimes more than one word) clearly indicates the content of the story." Sometimes a slug also contains code information that tells editors specific information about the story - for example, the letters "AM" at the beginning of a slug on a wire story tell editors that the story is meant for morning papers, while the letters "CX" indicate that the story is a correction to an earlier story. The story is labeled with its slug as it makes its way from the reporter through the editorial process. In newspaper editing, a slug is a short name given to an article that is in production.
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